Clever Red Bull advertising in hexadecimal

Want to know how to spell “Red Bull gives you wiiings.” in hexadecimal? Check out these two red bull advertisement in silicon valley. Here’s a hex to text converter to see for yourself. It’s not a recruiting ad, because this is the only job they have in SF. Must be just advertising to thirsty programmers. I love it.

52 65 64 20 42 75 6c 6c 20 67 69 76 65 73 20 79 6f 75 20 77 69 69 69 6e 67 73 2e

Red bull advertising in hexadecimal billboard

Red bull advertising in hexadecimal billboard

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Apple Confidential – Steve Jobs on “Think Different” – Internal Meeting Sept. 23, 1997

Video of internal 1997 meeting 2-months after Jobs returned to Apple. He defines marketing as values. Sets the vision as something other than speeds and feeds. Launches the brand for the next 15-years, which you can see even today. The 1997 ‘Think Different’ billboards are reminiscent of the 2015 ‘Shot on Iphone 6’ billboards.

Worth the 16 minutes if you’re interested in corporate strategy and branding.

[via Mike Dauber]


Looks like someone, maybe mom, walking in New York, on a rainy day, with her army [via Fubiz].

This mountaineers review of the two 2015 mountaineering movies


Here are my thoughts on two mountaineering movies that are in theatres now; Meru and Everest. I liked both movies.

Here’s a comparison chart that I put together.

movie comparison

I recommend that most people see Meru

It might surprise you which movie I recommend that you see Meru. I recommend that all adventurers see Meru, and that only Himalayan climbers see Everest. Everest is too dark to motivate. Meru educates and motivates; it’s more uplifting and understandable by the average audience than Everest. Everest is about pushing beyond the edge and dying because of it. Everest is a phenomenal story of life/death, but the ending of Everest is so dark that I recommend seeing other stories such as Gattaca if you want to explore the topic of ‘edging’.

What I loved

Meru: Jimmy’s character

Everest: Seeing the summit of Everest in 3D, for the second time for me, and this time with a diet

What I didn’t love

Meru: I didn’t like the character development of Renan Ozturk, who is portrayed as the third wheel to Jimmy Chin and Conrad Anker. I didn’t get an emotional response from the way his injury was told. I’m unsure why I felt dead-pan because Renan’s life threatening accident and miraculous recovery are objectively amazing and should have felt that way. His portrayal isn’t compelling.

Everest: It’s a sad story that ends poorly. I’ve read the book Into Thin Air, and climbed Everest to the summit. The movie felt like a painfully slow telling of the tragedy, and didn’t leave me feeling anything more than I felt before the movie. I appreciated seeing the summit for the second time–that was rad. But it was a huge price to pay for 2 hours of watching 8 people die in slow motion.

Are the movies technically accurate? Yes.

Yes–Meru. I’m not a big wall rock climber, so I can’t attest 100% to Meru’s accuracy, but I can attest to most of it, and it was incredibly accurate. All the on-site footage is real, not reenactments. It’s a true documentary. Jimmy and Conrad are two of the best climbers in the world, who I’ve had the good fortune of meeting personally. Meru is legit.

Yes–Everest. I climbed Everest in 2005, and I can attest that the Everest movie was accurate. All the footage is reenacted, and done so very well. Everest was shot in Nepal and high in the Italian Dolomites. I’ve read that the actors in Everest were surprised how harsh altitude is on the body. You feel like you’re there. Like your face has frostbite. I felt literally cold during the movie. It’s gripping.

In summary

Meru: Meru Film is made by a fellow Minnesota and is about big wall rock and ice climbing at high-altitude. Meru is technically more difficult in every way than Everest, except altitude. The route the team of three climbed in the movie had never been climbed before–if successful they’d have a first ascent in the Himalayas, which is an incredible feat. The movie was edge of your seat captivating. I went at 8pm after a long day of playing outside and i felt more invigorated after i walked out than when I walked into the theatre. I recommend that anyone see this movie.

Everest: Everest 2015 is about the 1996 tragedy on Mount Everest, which is less recent and killed fewer people than the more recent 2014 and 2015 tragedies on Mount Everest. If you’ve climbed Everest before and want to remind yourself about the experience with the benefit of a warm and windless sea-level theatre, then I recommend seeing this movie. If you haven’t climbed in the Himalaya I’d recommend seeing Meru instead. Everest is depressing. As for the human interest story that surrounds the character of any of the climbers who lived and died on the mountain in 1996, I cannot comment because I wasn’t there and don’t know any of the climbers personally. There’s a lot of drama about whether to believe the 1996 tragedy retelling in the book “Into Thin Air” vs. “The Clymb”. I don’t know anything more than you can read in the books, but I will say that the Jon’s blanket statement that the movie is not a fair depiction is most certainly biased and it’s not cool of him to use the publicity to sell more books.

The winter climbing season is coming. Let’s stay warm up there. Berg heil.

When in Iceland

When in Iceland I recommend renting a vehicle. It’s a round island with a single ring road.
When renting a vehicle I recommend a 4×4. There are no trees, so you can drive anywhere.
When renting a 4×4 I recommend renting a Land Rover. The British were an adventurous lot.
When renting a Land Rover, get a Defender. It protected the King of England well enough now didn’t it.
When renting a Defender, get a Super with the armor. Iceland is icy.
When getting a Super, get a modified Super. You’ll want the snorkel, compressor, and 38″ tires.
Use ISAK 4×4 Rental.

ISAK Super Depender ModifiedISAK Super Depender ModifiedISAK Super Depender Modified


A video and my travel map for Iceland:

Sunset Ocean Beach Yesterday

Sunset yesterday

The Thinner Your CV, the More Valuable Your MBA

Andrew Hussey of the University of Memphis did a study of 1000 MBA students. He found that the value of an MBA decreases as the students get more pre-MBA experience. Most of my Wharton colleagues found the value to be a lot more than 20%.

MBA Value

About Project Graph: At Wharton we’re taught that everything can be graphed. This is my attempt to graph my goings-on.

People Claiming 40+ Hour Weeks Work A Fraction As Much

John P. Robinson from the University of Maryland analyzed US workers time diaries [research PDF]. He found that respondents inflate their work hours in order to appear hard-working.

Honesty frontier for work weeks


About Project Graph: At Wharton we’re taught that everything can be graphed. This is my attempt to graph my goings-on.

Appreciating Willard Brinton’s data visualization

Excerpt from 100 years of Brinton, a website devoted to appreciating data visualization author Willard Brinton.

I passionately believe Brinton should be as well known as other pioneers of data visualisation (Playfair,Priestley, Minard) and modern authors (Few, Tufte, Cairo)

I agree. Below is an image from Brinton’s book, which is more about data visualization than about ocean liners, but I find both interesting.

Growth in the Length of Ocean Liners

I agree that Brinton’s book is awesome. It’s called Graphic Methods of Presenting Facts. You can read it below, for free.



Requests for Startups

Excerpt from Y-Combinator article on ideas for new startups. [source: YCombinator Blog]


Enterprise Software – Software used by large companies is still awful and still very lucrative.

Category-defining enterprise software companies will emerge to solve problems for every vertical, every business size, and every job function. Here are 3 specific areas we think are particularly interesting:

  1. Making The Expensive Cheap: Because of the cost of traditional enterprise software, many categories of solutions were previously cost prohibitive for small or even medium sized businesses to benefit from.
  2. The Next Billion Workers: Traditionally office-based knowledge workers have been the users of enterprise software. Mobile phones and tablets turn every type of employee – from the retail store associate to the field services team – into a knowledge worker.
  3. Digitizing Every Industry: Every industry is going through some form of information-based disruption; this is causing businesses to modernize their practices, leveraging new data, accelerating key processes, and delivering digitally-enabled experiences in the process.