Archive for category Marketing
Charles and Ray Eames for Polaroid, 1972 [via Kevin Twohy]
We have our own domain, industrial design CAD, point-of-sale packaging CAD, logo, trademark, patent-pending, working prototypes, and are currently under due diligence by some of the largest watch and fitness companies in the world. We *even* broke down and created a Facebook Page. Now you can “like” us.
Lapview is a sensor that counts laps for swimmers. In the future it will communicate with a watch to count your laps.
This formula means 3.5 shots of gin and half a shot of vermouth over 4 parts H2O3 (water cubed = ice), finished off with three stirs (the 3×360°).
source: Parker pen ran an advertising campaign in the early 1970s, simply showing a hand using a Parker Pen to write the following ‘mathematical’ formula on a piece of paper.
I eat a lot of fruit. What do you get when you cross a strawberry and a pineapple? A pineberry, of course.
Pineberries are $4.50 for a 4.5 ounce bag, or about 88 cents per berry.
This designer fruit — a hybrid that looks like a white strawberry with red seeds, but which allegedly smells and tastes like a pineapple — will first be sold in the UK, ABC News reported.
Cross-breeding fruit to create new varieties is a $100 million business in the U.S., ABC News reported.
Some of you might know that some guys and I are building a watch to count laps for swimmers (www.lapview.com). Our small team at Lapview spends lots of time thinking about ways to measure information so athletes can improve performance.
Personal metrics makes me think of the android character “Data” from Star Trek (pictured above). Data could sense a person’s blood flow and breathing rate and determine if they were friend or foe. How cool would it be if we knew our bodies that well! For instance, we could provide warnings to ourselves if we were about to ‘make a decision under duress’ or if we showed the vital signs of ‘love at first sight’. Maybe I’m reaching, and maybe I’m not reaching.
Now more than ever before, we have the technology to track many facets of human action:
- laps swum per day (lapview.com)
- resting heart rate
- maximum heart rate
- ejection fraction
- anaerobic threshold
- VO2 max
- lung capacity
- respiratory rate
- body temperatures
- blood pressure
- visual acuity
- auditory acuity
- glucose level
- blood-alcohol level
- hemoglobin level
- HDL level
- LDL level
- liver enzyme level
- body mass index
- lean body mass
- body fat percentage
- basal metabolic rate
- glycemic index
- estrogen levels
- testosterone levels
- sperm count
- menstrual cycle
- caloric intake
- hours slept (Sleeptracker)
- calories burned per day (Bodybugg)
- exercise duration
- exercise intensity
- lactate threshold
- steps taken in day (pedometer)
- miles run per day (Nike+)
- hours sat per day
- mood and stress
- medication taken
- hours worked
- cigarettes smokes
Notice how many personal metrics we can measure, and how few products there are to measure these metrics. The marketplace is shockingly empty, even though we know that measurement improves performance. We know this because of the so-called Hawthorne Effect.
According to the Hawthorn Effect (or Observer Effect) people change their behavior often for the better when they are being observed. Personal metrics improve performance. YMCA found that their retention rate increased 10% when they recorded their members’ workout data. That is a huge difference in churn.
In summary, the tracking of personal metrics is revectoring technology innovation away from artificial reality and to physiological reality. Reality is more actionable and useful than artificial reality. I am personally very excited to be involved in this marketplace with Lapview.
“Ties are rarely laundered but worn daily,” the Department of Health said in a statement. “They perform no beneficial function in patient care and have been shown to be colonized by pathogens.”
[via AP 9/17/2007]. Originally read in Superfreakonomics.
Good reason to wear a tux.
I was a judge again this year at SJSU’s Neat Ideas Fair. It’s a student innovation contest that is open to the public. Two companies this year addressed a rising trend that I call micro mapping. “Kart Buddy” helps grocery shoppers create a route in the store matching their shopping list and “Airport Buddy” helps travelers navigate airports. I predict this will be huge in 2010.
Micro mapping is like Google maps for indoor or off-road locations.
Eventually you could be guided everywhere we go. As my friend and fellow Neat Ideas Fair judge Paul Fazzone said, ‘these ideas can help customers find stores faster’. This makes these tools highly monetizable, which is good for the entrepreneurs. This is a mobile trend.
Some pioneering micro mapping applications are already available:
I think there is lots of space for further innovation. Here are use cases I can think of:
- Grocery: How can I do my work grocery shopping in the fewest steps possible?
- Airport: I’m running late, how do I get to terminal 4 gate 6 the fastest, and do I have time for a Starbucks?
- Downtown: I’m downtown, where is the nearest restroom?
- Lane Assist: I’m pulling a trailer and needs to ensure I get in the correct lane at this upcoming highway junction (Garmin is working on this)?
- Campus Mapping: Where is building 2 at the Googleplex?
What micro mapping use cases can you think of that would improve your day-to-day?
Google has selected the final 16 public policy ideas from their big ideas contest. You can see the full range of ideas here. This type of work is important to me because ideas frame our understanding of the world and drive our behaviors.
The ideas that resonated with me are:
- encourage positive media depictions of engineers and scientists (Neal note: ala the Intel commercial)
- create a transportation system that enables electric cars to run on a rail-type system (Neal note: imagine the beauty of highways paved in grass with thin rails)
- partner with banks and technology companies to increase the reach of financial services across the world (Neal note: ala Paypal)
- create an advanced health monitoring system (Neal note: ala Google Health)
Reading this list makes you realize just how phenomenal a company Google is. 22% profit margin allows Google to think big-picture and drive projects that will change the world. Cool. It’s easy to imagine how all these initiatives will help Google’s central mission to “make the world’s information searchable.”
My personal interpretation of these customer adopted categories:
- Innvators – Got product free during beta test or soft launch
- Early Adopters – Overpaid and bragged about it
- Early Majority – Most folks
- Late Majority – Most folks
- Laggards – Heard about “hot new product” on QVC
I picked up a book today called Absinthe & Flamethrowers: Projects and Ruminations on the Art of Living Dangerously. It’s an exploration of a single, important question: Are people who take risks happier than those who do not? Bill says they are. I agree.
What did not resonate. Bill Gurstelle is a fellow Minnesotan, but a solely different kind of “adventurer”. His book is ostensibly about him blowing things up with gun powder, which isn’t really my style. Not that I’m against detonating inanimate objects, it’s just not a tangible adventure. It’s more impactful (to me) to reflect on climbing Mount Everest, than to ruminate on an exploded grapefruit.
What did resonate. The graph above resonated. Bill coins the “Golden Third” of people as happier because they take risks. He says we live in an age where disruptive ides are critical to our future. Children and adults should have the “license” to invent and to adventure beyond the safety of the envelope, just like the first caveman who overcame the fear of fire.