Posts Tagged born to run

[Update] Book: Born to Run

Posted by Neal in Adventure, Marketing on September 12, 2009

2440779305_6709b5607dIn my previous blog post I mentioned that runners are more likely to get injured in expensive shoes than in less expensive shoes, and even less likely to get injured running barefoot. Customers are spending money to hurt themselves. This is based on Christopher McDougall’s research in the book Born To Run.

A few of my friends have suggested that people that buy expensive running shoes are more likely to drive themselves harder and get injured. This angle is addressed in the book — Chris talked about casual runners who run three times a week and still get injured in expensive shoes.

So, I still believe that spending money on expensive shoes is a waste of cash. You’re better off making shoes out of 2 liter bottles, as in the picture.

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Book: Born to Run

Posted by Neal in Adventure, Marketing on September 4, 2009

Runners are 123% more likely to get injured in expensive shoes (>$95) than in cheap shoes ($40)

I picked up an interesting book today. Born To Run says runners are more likely to get injured in expensive shoes than in less expensive shoes, and even less likely to get injured running barefoot. In other words, the author believes customers are spending money to hurt themselves.

Could it be that cheaper shoes force runners to run properly on the ball of the foot, and that this method of running prevents injuries? Chris McDougall thinks this running style is better for and is more efficient.

I personally still wear my Nike Free shoes in the gym, but I have switched to Vibram Five Fingers for running and rowing. I am also looking to the Five Fingers shoes to help correct my toe position, after years of being stuffed inside tight mountaineering boots my pinkie toe curves inwards too much.

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